The growing importance of this generation is reflected not just in these protests and rallies but also on the internet. Google searches for the Gen Z peaked in 2019. This cohort was born into technology. They are like fish in internet water. So at home are they with social media that it has earned them the stereotype of being tech-addicted, anti-social, or “social justice warriors.” This lot will very soon become pivotal to the future of retail. In fact, many of them are expected to have a sizable spending power by 2026.
Alright, so millennials have had it rough at the hands of boomers but now it is Gen Z coming for them. The wheel is clearly turning if only partially. Because unlike my generation, millennials do seem to show support for the concerns of Gen Z. They seem to, in fact, go a bit overboard with lauding their ideas and outspokenness. Oh no, they don’t dismiss them as greenhorns, they, in fact, listen to the Zoomers. It’s another matter that Zoomers consider the millennial TikToks lame and in time may even come to resent their burdening them with saving the dying planet.